• User Experience
  • Integrating the App: Running A Race

    Sometimes integrating a new third-party app feels like running a race.  Motivational (?) comments like “our whole company is waiting for this” does not relieve the pressure of getting it done right.  It was a two-week marathon that ended in a two-hour sprint.  I felt stressed and tired, but also quite accomplished.   Our Goal […]

  • User Experience
  • Usability Study: Coursera

    I trained in Usability Testing yesterday as part of a UX Conference being conducted by Nielsen Norman Group. We formed groups of 3-4 attendees and conducted our own usability study. We only had time for 3 tasks and a single participant. I was surprised at how much I learned from a single session. The Client […]

  • Big Data
  • Predictive Analytics and Fit Finder

    I stumbled upon another interesting application of predictive analytics, The North Face’s Fit Finder.  On their product detail pages, click on the Fit Finder link and it will open a modal with a series of forms.   Height + Weight = Waistline They ask for your height, weight and your preferred fit (tight or loose). […]